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Introducing Gerieflijk

Meet our Founder, Sarize

Gerieflijk is the result of a lifelong passion, combined with a desire to make a difference and an ethos of making the world a better and more beautiful place. Gerieflijk was created to help uplift the South African economy and transform homes around the world into spaces that inspire more beautiful and sustainable living.

Ever since I can remember, I’ve been making spaces around me beautiful. I’ve always been a homemaker and even as a young child I regularly rearranged our home. It was how I lived out my creativity and my lovely parents just went along with it. This passion for interior design and decorating lingered in my heart and mind for many years, but I never thought of making a career out of it.

When the Covid-19 global pandemic hit, I finally had the time to reflect and build up the courage to create an opportunity for myself and others like me; creative individuals with a natural talent and passion for decorating. And as the economic turmoil caused by the pandemic shook our entire nation, I realized once again how crucial it is to support local businesses, from small independent makers to larger retailers that generate employment across our country. I also felt compelled to expand the range of opportunities for local designers to offer their services internationally. Of course, mother earth is our ultimate home and it was important to me to create a business with sustainability at its core. This is why Gerieflijk encourages repurposing and supports slow manufacturing.

Our story

With social distancing lasting longer than expected, online-everything becoming the new norm and our homes turning into more than just living spaces, Gerieflijk was born during a 90-day lockdown period in Langebaan, on the West Coast of South Africa.

Gerieflijk is more than a business, it’s a solution that helps to transform uninspired homes into beautiful living spaces - tailored to any budget while creating an opportunity for South African interior designers and decor enthusiasts to consult safely, using our digital integrated 3D design software. We virtually connect interior designers, decor enthusiasts and retailers with each other.

We’re a convenient, one-stop, online interior design and decorating service that aspires to be more accessible and affordable than traditional interior design...with a mission to make every space we touch more beautiful, whilst supporting local and limiting our impact on our environment.

Sarize Coetzee, Founder & CEO

“Let the beauty of what you love be what you do”


Our values



Everyone has the right to a beautiful and inviting living space. Our offering provides customers with stunning interior design solutions, tailored to fit their budgets and needs.



Our passionate and professional interior designers are committed to translating our customers’ aesthetic desires into enchanting realities.



Through proven competence and unrivalled productivity, we aim to not only meet but exceed our customers’ expectations.



We believe in open and consistent communication with our customers to ensure we don’t lose sight of their desires.



Greatness cannot be achieved without trust. We establish strong relationships with our customers and partners to cultivate an experience of trust and transparency.



We take our customers’ vision to heart and treat it like our own, ensuring that they are nothing short of amazed with the final design.

Behind the name “Gerieflijk”

“Gerieflijk” is a Dutch word meaning “convenience” and “comfort”, two ideals that we passionately strive for with our online interior design platform.

We Honour Planet Earth,
Our Shared Home

We believe in sustainable design. This is why we support slow manufacturing that benefits local communities and that is environmentally conscious. We curate our pieces to be of the highest quality possible, meaning that you will be able to enjoy them for years to come to minimise wastage. Your furniture and decor is an investment into your home and into an economy - we are transparent about our sourcing to give you the freedom to choose where you want your investment to go. We also recommend repurposing some of your own pieces according to your design style and to help you keep within budget.